Toy Fair 2015 took place over the weekend in New York City. Toy Fair is a time for toy makers to show off to reporters and the world the toys that they will be producing over the coming year.
Last year, Hasbro showed off a bevy of action figures from their Mission, Rebel and Black Series lines. Some of which have not been released by Hasbro yet. In advance of this year’s Toy Fair, Hasbro let it be known that they would not be showing any new product from the new Star Wars: The Force Awakens movie. That’s understandable due to the amount of secrecy surrounding J.J. Abrams project. But when the smoke cleared from this year’s Toy Fair, not a single new action figure was announced, zip, zero, nada.
Why is this Hasbro? Is this because you would rather have your own event later in the year when you can show The Force Awakens action figures? Are you foregoing the classic trilogy, prequel trilogy, Clone Wars and Rebel lines and only producing figures from The Force Awakens? Surely, you could have found a way to let your figure fans know that you were working on something for the Christmas season (and don’t call me Shirley). By avoiding the elephant in the room you are letting the Interwebs speculate as to why you didn’t announce any action figures at all. I know my mind went to the scariest reason, that Hasbro lost the licence to produce Star Wars figures. The chance of that happening is very slim, but by not announcing anything, one’s mind does concoct such scenarios. Hasbro has done so well with The Black Series 3.75″ and 6″ line that I would hate to see that happen.
What did Hasbro announce? They announced a ‘build your own lightsaber’ line called BladeBuilders, mash-up figures called Hero Mashers and a Furby Chewbacca called Furbacca. But that’s it, no figures, vehicles or sets. I have faith that Hasbro is holding their cards close to the vest and we will get a big announcement later in the year, but being a publicly traded company, stockholders are not known for their patience. Now, Hasbro’s stock is up three points since just before Toy Fair, but just think how much higher it could have gone with the announcement of something, anything from the action figure department.
I am willing to trade a lack of announcements now for something bigger later on, but Hasbro at least give my bank account fair warning before the unleashening.